The decisions and changes businesses make are typically based on customer feedback. However, it has been found that only 4% of customers will complain or give feedback. Therefore, you are catering and changing to suit the needs of an extremely small proportion of your customers. To truly know what your customers want, you need to think like a customer.
Michael Kirby
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We have noticed over the past 12 months the CBA have step by step making it more difficult and more expensive for SME owners to bank with them and run their businesses.
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Non payers are an unavoidable liability for most small businesses and can cause serious cash flow problems. Often, small business owners are baffled when facing the issue of non payment - particularly is the customer is a repeat offender or the money owned is a considerable amount.
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