In business, finding a niche that can supply enough revenue is important. More entrepreneurs than ever are realising the importance of finding a narrow set of customers and catering their product or service to them. This allows you to focus your efforts on being great at a few things, rather than mediocre at many. But how do you find your ideal target market? This article will get you started by telling you how to find a good niche.
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For an online business owner, scarcity is a valuable tool that can turn a failing product into a winner. It is best implemented in a subtle way that does not draw attention to itself, but the urge to purchase remains very potent. Scarcity can be a small part of your sales process that adds some additional revenue, or it can be a major component of your marketing funnel that influences how your product is sold.
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Topics: business, Firm News, sales, Blog, Marketing, marketing, scarcity
Whether you are thinking of launching a small, local business or a global enterprise, finding a city that is friendly toward entrepreneurs is important. You want a city that is culturally supportive of business owners, in a region or country that makes things easy for you from a financial perspective. You also want to be in a place where it is easy to attract and retain good talent, and where you can network with a lot of other business owners and share resources. Here are ten worldwide cities where starting a business is less difficult than in other parts of the world, for a variety of reasons.
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Topics: business, Firm News, startup, be your own boss, Blog, small business
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Topics: Firm News, Talent, be your own boss, Blog, Recruitment, HR
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Topics: business, demand, Firm News, sales, Blog, marketing, customer
Online marketing tools make it inexpensive and easy to promote your events online. If you want to expand your business and offer webinars or offline events, these eight tools will create online buzz about your event to a worldwide audience. When interacting with people on the Internet, remember to always act in a polite and courteous manner. Don't spam invitations or promotions about your event 24, 7. Use common sense and put your best professional foot forward online.
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Topics: business, Firm News, be your own boss, Marketing, marketing, social business, social media, accounting technology
As accountants, we come across many business owners who haven’t given a lot of thought to what their longer term plans are. Often they are continually bogged down in the daily routine and don’t take the time out to plan for the future.
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Topics: advice, business, Firm News, startup, Succession, accounting, be your own boss, Blog, return, risk, small business, tax
Debt can be a crippling problem for small businesses wanting to grow or just break-even during difficult times. By reducing debt you’ll improve the value of your business, its financial situation, and its ability to continue operating into the future.
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Topics: business, Firm News, accounting, Blog, debt, small business, TAX, break even, cash flow